Post by account_disabled on Dec 23, 2023 5:49:44 GMT -5
Or, more simply, we duplicate our approach, our segmentation, our online business model online without knowing if this corresponds to the reality of online. Not everyone knows that we can do things differently and those who would like to do things differently do not know that there are tools to do so. Another fairly common practice, used in B2C or B2B to define “personas”, dear to many B2B marketers. Problem (it's not just me who says it, Google too): approaches based on socio-demographic data are often erroneous, in particular because they are very partial.
How to solve these problems and have an inbound marketing strategy that works? Going back to the fundamentals of marketing is simply doing market research, trying to understand what the needs of your audience are, what the expectations are, what questions the targets are asking, what information people need, what are their problems, what are their dissatisfactions, what do they think of the different offers, what is the image of the different stakeholders. can help analyze online demand on its market. These tools are not a 100% reflection of reality, but have very high reliability.
Every day they discover millions of pieces of content, they update their data on tens of millions of pages, they have indexed hundreds of millions of keywords and billions of links. Benefits : They provide information with high reliability that Google does not provide or no longer provides. They allow you to know and understand an online market, how it is structured, what the demand is and how it is expressed. They are less known and therefore less used than the Google tools that everyone knows and that almost all agencies use.