Post by account_disabled on Dec 28, 2023 4:51:15 GMT -5
The first quarter of 2020 brought many changes in the economy that affect the functioning of companies. Some industries recorded losses that we have never seen before in our economy. Not everyone will survive, and those who can are looking for savings. Is it justified to reflexively cut advertising and marketing spending for everyone? Or maybe on the contrary - it's time to increase the budget? Internet marketing in the face of recession Many companies that rely on offline activities, such as service points, stationary stores, travel agencies, etc., are currently without a source of income. However, this does not mean that companies that operate online can feel comfortable.
The situation affects the mood of WhatsApp Number List customers, who make purchasing decisions much more carefully, limiting themselves to the necessary products. Is this situation new? The economy has often found itself in trouble, so it is worth examining the lessons learned from previous recessions. How to modify marketing activities when the company needs to reduce costs? pandemic trends Source: Google Trends Do you want your website to be in the TOP10 of Google? CHECK HOW WE CAN HELP YOU When to give up marketing? Budget during the pandemic Marketing is additional costs, but at the same time it is a way to develop sales. Its role in business is important, as even large brands trying to save on marketing and advertising have realized. However, how to refer to advertising expenses during an economic crisis or even downtime in the company?
Completely cutting off your marketing budget will not have a negative impact on your company if: it's the only way for your business to survive - if your advertising and marketing expenses are leaving your monthly balance in the red, there's no question that quitting is necessary. You can't use solutions you can't afford. the competition also completely gives up marketing - then you do not risk that the competition will create an advantage that is difficult to make up for while you are not promoting your offer or building your image What should you keep in mind when it comes to competitors' activities? Watch what actions he takes. When the crisis forces customers to give up many expenses, companies tend to intensively promote low-end products and services, including the development of private labels. In such a situation, it is worth considering adopting a similar strategy so as not to lose customers to an attractive competitor's offer.
The situation affects the mood of WhatsApp Number List customers, who make purchasing decisions much more carefully, limiting themselves to the necessary products. Is this situation new? The economy has often found itself in trouble, so it is worth examining the lessons learned from previous recessions. How to modify marketing activities when the company needs to reduce costs? pandemic trends Source: Google Trends Do you want your website to be in the TOP10 of Google? CHECK HOW WE CAN HELP YOU When to give up marketing? Budget during the pandemic Marketing is additional costs, but at the same time it is a way to develop sales. Its role in business is important, as even large brands trying to save on marketing and advertising have realized. However, how to refer to advertising expenses during an economic crisis or even downtime in the company?
Completely cutting off your marketing budget will not have a negative impact on your company if: it's the only way for your business to survive - if your advertising and marketing expenses are leaving your monthly balance in the red, there's no question that quitting is necessary. You can't use solutions you can't afford. the competition also completely gives up marketing - then you do not risk that the competition will create an advantage that is difficult to make up for while you are not promoting your offer or building your image What should you keep in mind when it comes to competitors' activities? Watch what actions he takes. When the crisis forces customers to give up many expenses, companies tend to intensively promote low-end products and services, including the development of private labels. In such a situation, it is worth considering adopting a similar strategy so as not to lose customers to an attractive competitor's offer.